Welcome to The Postscript. We've been meaning to write.

An intro, a little backstory, and why a small paper shop from Fort Collins started a blog about the lost art of sending mail.

Hi. I'm so glad you're here. Pull up a chair, grab something warm to drink, and let me tell you why I started a stationery company and why, after all this time, I finally decided to start writing about it.

Here's the honest truth: I almost called this blog something else entirely. Something clever and tidy. But "The Postscript" kept coming back to me, because a P.S. is that thing you add at the end of a letter when you realize you had one more thing to say — the thought you almost missed, the real reason you sat down to write in the first place. And that felt exactly right for this.

In a world where screens own the day, pick up a pen, feel the texture of the paper, and write something from the heart.

Viola & Beatrice Stationers started as a wedding invitation adventure. What it became is a little harder to explain — part paper shop, part love letter to slowing down, part family project, part me just wanting to make something beautiful. The name comes from Shakespeare's two greatest heroines: Viola from Twelfth Night, Beatrice from Much Ado About Nothing. Both of them push against the status quo with wit, confidence, and grace. We liked the sound of that.

My whole life, I've been chasing the feeling of a really good piece of paper. Growing up, I used to set up little art galleries in my bedroom—my mom's influence, for sure. I once dreamed of becoming a USPS mail carrier, which in hindsight says everything about who I am. I wanted to be the person who brought something good to your door. Design was the way I found to do that without the early morning routes.

What I believe — really believe — is that a handwritten note can do something a text message simply cannot. It says: I slowed down for you. I found a pen. I thought about what I wanted to say. I licked the envelope (the glamorous part). And I sent it, not into the void of a notification feed, but to your actual mailbox, where you have to physically open it. That's not nothing. That's everything.

So that's what this blog is about. Spreading joy, one mailbox at a time — and the stationery, stories, tips, and occasional terrible pun that come along for the ride.

The Postscript will be a place for all of it: writing inspiration, product peeks, behind-the-scenes of a small handmade business, and honest thoughts on why correspondence still matters in 2026. Consider this your standing invitation to stop by whenever you need a reason to pick up a pen.

Thanks for being here. Now…is there someone you've been meaning to write to?

With a full inkwell and a lot of heart,
Kelsey McDonald
Founder, Viola & Beatrice Stationers

TBU Design Group

Not just a collection of brands, but a collection of people, ideas, and passions.

TBU Design and TBU Design Group founder Kelsey McDonald has had an artistic flair for most of her life. Believing in the power of design, problem solving, the ability for simplicity and organization to alleviate stress and experience to drive creativity, she founded Blue Umbrella in 2009 after graduating with a degree in Design and English from the University of Minnesota – Twin Cities.

McDonald has helped designed and produced numerous projects ranging from intimate and stylized events and wedding, to business brands, logos and strategies, to simple stylized greeting cards. Having guided many clients through this exciting, yet sometimes confusing process, it has shown her what it takes to both customize and personalize any goal that is brought before her. McDonald has had over 15 years of professional client-based design experience. She has help small business hit the ground running as well as work will with some of the industries heavy hitters. What started out as a small wedding invitation adventure, has now grown into four businesses and a passion to help and support others on their own business journey.

 

 

 

 

https://www.tbudesigngroup.com/