How to Design Personalized Stationery

Written By TBU Design Group
antique key and macaron personalized note cards designed by viola and beatrice stationers

Personalized stationery isn't just monogrammed cards for people named Margaret. It's one of the most quietly confident things you can own — a small signal that you take your communication seriously.
Here's how to approach it:

  1. Choose your format. Flat cards are versatile and modern. Folded cards give you more room. Mini cards are charming for quick notes or gift tags.

  2. Decide what to personalize. Your name, initials, a monogram, or even a custom illustration. Less is usually more. A single initial in an elegant font can be more striking than a full name.

  3. Pick your palette. Stick to one or two colors. Neutrals are timeless. One pop of color adds personality without overwhelming.

  4. Choose your paper. Heavier weight feels more substantial and photographs beautifully. If you're going letterpress, you'll want at least 110 lb cover stock to hold the impression.

  5. Order a small batch first. Your taste will evolve. Start with a set of 12–25 and use them. See what you'd change. Then refine.

Personalized stationery should feel like you — just on paper.

TBU Design Group

Not just a collection of brands, but a collection of people, ideas, and passions.

TBU Design and TBU Design Group founder Kelsey McDonald has had an artistic flair for most of her life. Believing in the power of design, problem solving, the ability for simplicity and organization to alleviate stress and experience to drive creativity, she founded Blue Umbrella in 2009 after graduating with a degree in Design and English from the University of Minnesota – Twin Cities.

McDonald has helped designed and produced numerous projects ranging from intimate and stylized events and wedding, to business brands, logos and strategies, to simple stylized greeting cards. Having guided many clients through this exciting, yet sometimes confusing process, it has shown her what it takes to both customize and personalize any goal that is brought before her. McDonald has had over 15 years of professional client-based design experience. She has help small business hit the ground running as well as work will with some of the industries heavy hitters. What started out as a small wedding invitation adventure, has now grown into four businesses and a passion to help and support others on their own business journey.

 

 

 

 

https://www.tbudesigngroup.com/
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